If you have a list and you continually ad-pound your members without giving value it’s a fair bet that sooner rather than later, those list members will eventually opt out.
Why is this? Simply because you’re not providing them with value. It’s one of the key ingredients missing from many running an internet network marketing business; they can attract the prospects but simply can’t get them past that stage.
Now there’s a simple solution for this. You train and educate your members from the moment they enter your lead funnel. Instead of sending them short, punchy sales oriented material why not send them information they can use and act on. Send them links to free resources or write a short report and let them have it.
Until you understand what your prospects really want then it’s going to be an uphill battle for you. Ann Sieg teaches this in The Renegade Network Marketer and confesses she struggled for a long time before giving her prospects what they wanted.
Why Someone Becomes Your Prospect
Maybe they saw you as someone who could lead them to the “promised land.” Here’s a cold hard fact…most people looking for a internet network marketing opportunity do so because they have a problem. It’s usually of a financial nature, either lack of current funds or they want to set up a nest egg for the future that they can live from comfortably and provide for their families.
Emotions come into play and if you can tap into these emotions then you are half way to getting them to join you at some stage down the line in your business. These people are looking for someone to show them how to get to a stage where they are realizing their goals.
Training Your Prospect
One way to build trust with them is to train them from the moment they enter your prospect funnel. Provide tips they can use, show them the right way to build an inter-network marketing business and show them free resources they can go to for now to educate themselves about building an online business.
Sure, you’re not making money right away from them but in the big picture, some of these people could eventually become the Diamonds in your business you’re craving. It’s like growing a garden, some nurturing and care is required in the initial stages and when it takes off well, it will literally fly.
It’s you people are interested in and not the company you’re with. If you earn someone’s trust in the first few weeks then you will be in a strong position to make a recommendation or two. But until you do this, don’t expect many people to hit the buy button when you immediately starting pounding them with sales pitch after sales pitch after they opt into your funnel.
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